No trying to sell yet. In the first moment of the sales cycle, people are just curious about a subject and have no interest in buying anything. Therefore, avoid selling, directly promoting your products and your company in the content you are making available. Don't mention your company In addition to not trying to sell at this time, an important tip is to never directly mention your company in this top-of-the-funnel content. This is because at this stage, the person is still getting to know your work and any mention of your company can make the user give up because they think it is advertising.
Once again, the idea is to awaken the curiosity of those who visit and generate qualified leads, using appropriate tools for this objective. Now, I'm going to
Phone Number List show you the most used content channels at this stage of the sales funnel. Top-of-funnel content channels In addition to thinking about how to create rich content for your audience and thus arouse the interest of your potential client, you need to know how to disseminate this material. People need to see your content, but for that to happen it needs to reach them in some way.
Therefore, when putting together your content strategy, it is essential to also think about how it will be distributed, through which channels. To help you with this mission, I have highlighted some channels where you can promote your work: Social media As I explained above, one of the objectives of the top of the funnel is to attract visitors and social networks can help you. This is because some networks, such as Facebook, Instagram and Twitter, have a large and diverse audience. But be careful. On social media, users' focus is not their business: they are there to connect with other people, both in their personal and professional lives.
